For event marketers
Marketing events should be managed like a GTM channel
Practical guides, frameworks, and templates to help event marketers manage the moving parts, prepare their teams, and connect every event to meaningful outcomes.
The definition
What is Event Resource Management
Event Resource Management (ERM) is an approach to coordinating the people, meetings, schedules, spaces, information, and interactions that make events work. It helps event marketers connect planning and onsite execution with follow up and measurable results.
From large trade shows to executive gatherings and customer events, effective coordination helps every participant know where to be, who to meet, and what matters most.
People
Who is attending, what role they play, and when they are available.
Meetings
Requests, priorities, confirmations, changes, and outcomes.
Spaces
Booth areas, meeting rooms, and capacity constraints.
Schedules
A reliable shared view of assignments and updates.
Information
Event details, account context, and participant guidance.
Impact
Target account coverage, follow up, opportunities, and outcomes.
Guides
Start with the job in front of you
Understand ERM
Learn the core concepts and how they fit together.
Read the Guide →
Manage Meetings
Build a more reliable process for scheduling, changes, and onsite coordination.
Explore the Playbook →
Enable Your Team
Give participants the context and tools to make each interaction count.
Read the Guide →
Prove Event Impact
Track coverage, follow up, pipeline influence, and outcomes.
Explore Measurement →Free template
Event Planning Checklist
A practical framework for planning before, during, and after your next event. Organize owners, meeting priorities, team readiness, and measurement in one place.
Show planner
Planning for a specific show
Dates, venues, and planning notes for the trade shows exhibitors staff most.
Who publishes this
Created by the team at knowhere, an Event Resource Management platform built to help event marketers coordinate meetings, enable participants, and connect interactions to business outcomes.